Student Workbook to Accompany Crisis Communications CMA implies a dipolar

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Student Workbook to Accompany Crisis Communications CMA implies a dipolarNo company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case